People spend hours watching their favorite videos on YouTube, but the commercials are often boring and not interactive. How can we make this traditional medium interactive using data in a clever and simple way to reward viewers for watching the full traditional 30 second ads?

Created in the spirit of cheap 70s-80s romance B movies in California and psychological tension build-up, we used YouTube’s traditional ad break to reward viewers with 1 free BK Whopper after 30 seconds of not skipping and watching our commercial to find their promo code. Once the 30 second traditional ad break appeared, we showed a variety of visuals and footage, romanticizing our famous Whopper. We hinted to the viewer they’d earn a free Whopper if they didn’t skip our 30 second ad, without knowing how long they’d have to keep watching. Once the viewer neared the end, a promo code appeared on screen that rewarded them with a free Whopper in the BK app for playing along.